We are people on the go. The ability to juggle multiple tasks at the same time is an 

important skill set, but doesn’t always go smoothly. We are a culture on the move. 

Juggling several tasks at once can leave us with food stains on our freshly pressed shirts, 

and pants. The Challenge: Get millennials to buy and depend on Tide Pen’s to get them through life’s little messes. This campaign increases discussion about TidePen.